PRESENT EMPLOYER

Breakpoint Commercial
Pool Systems

Riverside, California. Commercial-only pool service — water quality management, automated chemical delivery, equipment sizing and installation, energy-efficiency analysis. I run operations, lead AI implementation and own design across the company: the systems that run operations, finance and HR, plus the apps and interfaces the field team actually uses.

COMPANYBreakpoint Commercial Pool Systems
LOCATIONRiverside, CA
TENURE2024 – Present
TEAM30+ techs · 30-truck fleet · 1000+ jobs/yr
DISCIPLINESAI Implementation · Operations · BI · Design · Full-Stack
The Breakpoint Commercial Pool Systems team
1000+ HOURS SAVED / YR
60 INVOICES IN 20 MIN
40% FASTER JOB-TO-INVOICE
95%+ ON-TIME DELIVERY
30+ TECHS TRAINED
100% FIELD ADOPTION
HERO ACHIEVEMENT — INVOICE ORCHESTRATION MCP LIVE & OPERATIONAL

Automated job-to-invoice pipeline built on Claude MCP — 60 invoices in ~20 minutes, versus 15+ hours by hand. 1000+ hours saved a year.

DATA SOURCES
POOLBRAIN API
QUICKBOOKS
ONESTEP GPS
CHEMICALS
OBSIDIAN KB
MCP HUBCLAUDE ORCHESTRATES
VALIDATED
OUTPUTS
INVOICES
COMMISSIONS
TECH PROFILES
ROUTES
QUICKBOOKS SYNC
PIPELINE — SEVEN STEPS, EVERY BILLING CYCLE
1PULL JOB DATA — POOLBRAIN
2MCP ORCHESTRATES
3CLAUDE GENERATES INVOICE
4PNG PHOTOS → PDF
5SYNC TO QUICKBOOKS
6COMMISSION AUTO-CALCULATED
7AUDIT TEAM REVIEWS BATCH
0 INVOICES IN 20 MINUTES
0+ HOURS SAVED ANNUALLY
0+ TECHNICIANS MANAGED

CODE IS PROPRIETARY — THE ARCHITECTURE AND FLOW ARE SHOWN HERE.

MORE SYSTEMS BUILT HERE
01 LIVE

Slack App — Chemical Ordering

SLACK PLATFORM · INTERNAL TOOL

A chemical-ordering app I built for the service techs — they order chemicals straight through Slack from a dropdown, so there’s no message-thread chaos. Validated input, no typos, no wrong chemicals. Used daily in the field.

CLICK TO SEE HOW IT WORKS ↗

02 LIVE

Training & Onboarding System

KIOSK · VIDEO SOPS · DAVINCI RESOLVE

Kiosk-based onboarding + video SOPs — water chemistry, clock-in/out, repairs, equipment, system use. Produced in DaVinci Resolve. 30+ techs trained; led company-wide Claude adoption.

NEW-HIRE ONBOARDING — PROCEDURES & SAFETY · 3:59
03 OPERATIONAL

Business Intelligence & Dashboards

DASHBOARDS · DATA PIPELINES

Real-time KPI displays: invoice metrics, job pipeline, tech productivity, fleet maintenance, revenue & commissions — fed by PoolBrain, QuickBooks, GPS and inventory.

04 ONGOING

Brand & Visual Identity

ART DIRECTION · IDENTITY SYSTEM

The company's visual system — I pushed for the direction, taking the office's mid-century decor as the cue: collateral templates, UI patterns, typography and logo standards. Brand steward for all materials.

05 LIVE

Company Email Signatures

IDENTITY SYSTEM · LEADERSHIP TEAM
Breakpoint branded email signature in Outlook
HOW IT WORKS — CHEMICAL ORDERING VIA SLACK
/ORDER-CHEMICALS
PICK PROPERTY
PICK CHEMICAL
SIZE — VALIDATED PER CHEMICAL
QTY · PHOTOS · NOTES
POSTED TO #CHEMICAL-ORDERS
17 CHEMICALS
50+ PROPERTIES MAPPED
5 PHOTOS PER ORDER
0 WRONG-SIZE ORDERS

EACH PROPERTY MAPS TO ITS OWN SLACK CHANNEL — ADDRESS AND LOCKBOX INFO ATTACH TO EVERY ORDER AUTOMATICALLY.

TRY THE ACTUAL ORDER FORM →
METRICS & IMPACT
INVOICE MCP

1000+ HRS / YR SAVED

60 INVOICES IN 20 MIN

100% COMMISSION ACCURACY

0 MANUAL ERRORS

OPERATIONS

40% FASTER JOB-TO-INVOICE

95%+ ON-TIME DELIVERY

30 TRUCK FLEET OPTIMIZED

FEATURED IN POOL PRO MAGAZINE

Breakpoint was profiled by Pool Pro Magazine — founder Steve Easland on building a commercial-only operation, the training facility, and why commercial work demands different expertise than residential.

SELECTED WORK — DESIGN & WEB

Alongside the systems: brand, product interfaces, and the site work.

BRAND FILMS & CAMPAIGNS

Ad spots and brand films produced for Breakpoint — mid-century campaign pieces, shop culture, and the Pool Pro feature promo.

TV SPOT — MID-CENTURY CAMPAIGN · 48S
AT THE SHOP — TEAM FILM · 33S
POOLSIDE SERVICE — BRAND FILM · 15S
POOLSIDE — BRAND FILM · 15S
POOL PRO FEATURE — PROMO · 16S
FRONT OFFICE — RETRO CAMPAIGN · 27S
NEWSLETTERS & COMPANY DOCUMENTS

The company's print and client-facing paper runs through me too — client newsletters, service flyers, contract documents and safety collateral, all on the same mid-century system.

Breakpoint client newsletter — what's new at Breakpoint, customer portal rollout and contacts
CLIENT NEWSLETTER — PLATFORM ROLLOUT
Keeping People Safe — monthly service contract flyer with schedule
SERVICE CONTRACT — FRONT
What you receive — weekly service breakdown and why property managers switch
WEEKLY SERVICE FLYER — BACK
Breakpoint mailer — largest commercial pool company in the Inland Empire, Pool Pro story
CLIENT MAILER — COMPANY STORY
Breakpoint mailer — 30+ years of keeping pools safe and compliant
CLIENT MAILER — COMPLIANCE SERVICE
FIELD MARKETING — GIFT BASKETS

I also designed and built the branded gift baskets — B-bucket tubs packed with snacks, sunglasses and a card offering a free complete pool-facility inspection — dropped off at the HOA and commercial properties we service, and at the prospects we want to win. A physical hello that opens doors before the sales call does.

Breakpoint branded gift baskets — B-bucket tubs with snacks, sunglasses and free inspection cards
FLAGSHIP PLATFORM — MYLINKPOINT LIVE IN PRODUCTION

A custom web + mobile platform for field operations — 30+ technicians using it daily. Prototyped on Replit, deployed on AWS across alpha → dev → prod. I ship features on the alpha branch with Claude Code.

30+ DAILY USERS
1000+ JOBS / YR
30% FASTER DISPATCH
100% ADOPTION
MyLinkPoint — run every job from one place: dispatch map, tech assignment and mobile notifications
MOBILE — FIELD TECH

The truck-side app

REACT NATIVE · TYPESCRIPT

Job lists, GPS navigation, photo upload, signature capture, offline queue and dark mode — built for gloves-on use in the field.

DESKTOP — ADMIN

The office cockpit

REACT · NODE/EXPRESS

Dispatch, route optimization, live fleet map, scheduling and analytics — the whole day on one screen.

REACT
REACT NATIVE
TYPESCRIPT
NODE / EXPRESS
AWS — EC2 · RDS · S3 · ALB · CLOUDWATCH · CODEPIPELINE
POOLBRAIN
ONESTEP GPS
MYLINKPOINT ARCHITECTURE — THREE LAYERS
FRONTEND
MOBILE APP — IOS / ANDROID
DESKTOP ADMIN PANEL
BACKEND — NODE/EXPRESS ON AWS
EC2
RDS
S3
ALB
CLOUDWATCH
CODEPIPELINE
INTEGRATIONS
POOLBRAIN API
ONESTEP GPS
S3 PHOTO STORAGE
AUTH
ENVIRONMENTS
ALPHA
DEV
PROD
JOB LIFECYCLE — INTAKE TO PAYMENT
INTAKE — POOLBRAIN
PRIORITIZED IN MYLINKPOINT
ASSIGNED TO NEAREST TECH
EXECUTED ON MOBILE — GPS · PHOTOS · SIGNATURE
COMPLETED & SYNCED
FLOWS TO INVOICING
PAYMENT
ONE ROLE, MANY HATS
AI IMPLEMENTOR

Claude Code, MCP orchestration, Python, prompt and token optimization.

GRAPHIC / UX DESIGNER

Mobile-first UI, dashboards, branding, video production.

BI DEVELOPER

Dashboards, data pipelines, KPI definition.

OPERATIONS LEADER

Workflow design, a 30+ person team, process standardization.

MORE PROJECTS
COLLECTIONS